The Superstar Life and Struggles of Odell Beckham Jr.

That same 2019 season, Beckham was fined by the league for sporting purple and gold “Joker” cleats that violated NFL uniform policy. It wasn’t his first style-related fine, but it was one of the most talked-about.

He brushed off the penalty, posting photos of the cleats on social media and embracing the controversy. For Beckham, self-expression was part of his brand — and no amount of league discipline was going to dull his sense of showmanship.